Resume

  • Freelance Consumer Electronics Writer & Editor
    2021-Present

    • Wrote in-depth overviews and reviews of photography gear for Digital Photography Review and Popular Photography websites
    • Captured sample photos with tested products
    • Created and maintained “best deals” pages during high volume shopping events

    Amazon.com
    Editor, Digital Photography Review, 2013-2021

    • Created in-depth, technical yet accessible digital camera and photography-related content through researching and testing the products, then writing full-length reviews that engaged the targeted audience
    • Reached new audiences by utilizing internal and external research sources and discovering new locations and formats for DPReview buying guides.
    • Collaborated with camera retail and onsite publishing teams to select buying guide content to be displayed on search and product pages and measure increase in revenue.
    • Planned and managed the creation of camera, lens, and accessory buying guides, tripling the number of guides in three years.
    • Led website’s coverage of new product releases, including planning, delegating tasks to the editorial staff, and coordinating with camera manufacturers under non-disclosure agreements – all under tight deadlines.
    • Developed style guide for internal and freelance writers in order to have uniformity in grammar and brand voice.

    Digital Camera Resource Page LLC
    Founder/Editor, 1997-2012

    • Founded one of the world’s most popular and well-regarded digital camera websites that received 3M+ visitors per month at its peak and was recognized by top tech columnists.
    • Managed all aspects of the business, including marketing, content strategy, search engine optimization, and audience engagement, which created a top-ranked global photography website that allowed my work to have a lasting fanbase.
    • Single-handedly wrote 600 digital camera reviews and 4K+ news stories in my brand voice that captivated the targeted audience and increased customer retention.
    • Built a content management system from the ground up that contained thousands of news articles and detailed specifications for more than 1800 digital cameras.

    UBM plc (formerly CMP Media)
    Webmaster, Game Media Group, 1999-2001

    • Maintained all websites and online mailing lists for the Game Media Group.
    • Designed and built custom CMS for Gamasutra.com in six weeks, successfully migrating 80,000 users.

  • Writing & Content Management: Accessible, AP style, Attention to Detail, Copyediting, Engaging, Grammar, Informative, Outlining, Product Photography, Trello

    Content Strategy: Analytics, Brand stories, Personas, Research, SEO, Style Guides, User Journeys, Understanding an Audience

    Transferable: Collaborative, Communication, Content Management Systems, Customer-focused, Deadline-driven, Curious, Empathic, Flexible, Organized, Project Management, Scoping, Time Management

  • University of Washington, Professional & Continuing Education
    Certificate, Content Strategy & Storytelling

    University of California, San Diego
    BS, Cognitive Science